Most suppliers start with a design. We start with your business.

1. Phase 01 of 06

   01

   Research

   Your business, customers and competitors.

   What happens

   • Interviews with you and your team.
   • Review mining: what your customers praise, and what they complain about.
   • Market gap analysis.
   • Competitor profiling: their keywords, top pages, backlinks, posting frequency and ads.

   You receive

   • A written brief with your unique selling points
   • A competitor report
   • A risk list
2. Phase 02 of 06

   02

   Plan

   Keywords, content and architecture, written down and agreed.

   What happens

   • Keywords scored by intent, volume and difficulty, then grouped so each page has one job.
   • Page content written before any design starts.
   • Architecture, scope and estimate.

   You receive

   • Keyword map
   • Page content
   • Voice and tone guide
   • Architecture plan
   • Fixed scope, timeline and cost
3. Phase 03 of 06

   03

   Brand & design

   Every colour and layout choice reasoned from the research.

   What happens

   • Colour, type and layout chosen for your audience, with the reasoning written down.
   • Pages follow a trust flow: promise, proof, services, people, FAQs, action.

   You receive

   • Brand kit
   • Page designs, each with the reasoning behind it
4. Phase 04 of 06

   04

   Build

   Weekly demos on a live staging link.

   What happens

   • Short build cycles with a demo at the end of each.
   • Schema, internal linking and performance built in from the start, not added later.

   You receive

   • A live staging link
   • A weekly demo
   • A weekly written update
5. Phase 05 of 06

   05

   Launch

   Performance, security, tracking and local profiles checked.

   What happens

   • Performance, accessibility and security checks.
   • Analytics and enquiry tracking.
   • Google Business Profile, business listings and social profiles set up consistently.

   You receive

   • A signed-off launch checklist
   • All code, accounts and data in your name
6. Phase 06 of 06

   06

   Grow

   Content, links and rankings, reported monthly.

   What happens

   • Weekly publishing: articles, Google posts and social posts.
   • Backlinks, recorded one by one.
   • Rank tracking on our own tool.
   • Fixes guided by real visitor data.

   You receive

   • A monthly report: rankings, traffic, enquiries, what we did and what's next

Single projects run only the phases they need. A brand identity runs phases 1–3. An AWS audit runs its own short version: review, written findings, then fixes you approve.

• 01

  Research before design

  You read and approve the research and keyword map before any design starts.

• 02

  Architecture before code

  You approve a written architecture and scope before the build starts.

• 03

  Weekly updates

  A written update every week: done, next, blockers, hours used.

• 04

  Live staging

  A staging link you can open any time from the first build cycle.

• 05

  No surprise costs

  Changes are estimated and approved in writing before any work on them.

• 06

  Yours from day one

  Code, repositories, cloud accounts, profiles and data sit in your name.

• 07

  Monthly results report

  Rankings, traffic and enquiries, with the raw data open to you.

• 08

  No ranking promises

  We promise the work and the reporting. We don't sell guaranteed positions.

• 09

  Documented handover

  If we ever part ways, you get docs, a runbook and all access.