The business
Deol Built has been building custom homes in Canberra since 2014. A home is a large, slow decision, so the website has to earn trust long before anyone picks up the phone.
What the research found
A technical and on-page audit came first. Keyword research then mapped 44 keywords across 6 pages, together worth about 6,940 searches a month, with each page given one clear job.
What we built
- A new website, scoring 97 for mobile performance and 100 for accessibility, best practices and SEO on Lighthouse
- Meta titles, headings and structured data for every page
- Internal and external linking, and content briefs for each page
- Google Search Console, GA4 and Tag Manager set up from launch
- 28 brand profiles and 21 business listings created, and 88 off-page placements planned and tracked
